Apart is an Italian brand dedicated to golf. It has a different perspective of the game, a brand that concentrates great attention on design, Italian style, combined with the passion for the pleasures of life.
The brand wants to be iconic and playful, but at the same time dynamic and professional in order to combine style with the quality of the product.
The game of golf is a serious game, but like all aspects of life, it should be taken more lightly. The Stereotypes are leaving the clubhouse, and the fairways and a lot of new people are approaching this wonderful sport. And when the players change the mood changes, for the better.
We need new ideas, new approaches to existing materials.
Advanced technology is not enough; you need a heart, a soul,
This is the approach of Apart. Play, anyone?